Are you a Marketing Director or Senior Manager in an organisation with a large customer base?
Do you feel confident that you make the best use of your customer information?
Do you segment and target customers in the best way to meet your goals?
Can you see the ROI from your marketing investment, and know that you optimise this?
- Marketing strategy and customer insight (including research, segmentation and modelling),
- Direct marketing (targeting, measurement and optimisation),
- Managing leads across channels (web, direct mail, telemarketing and salesforce),
- Marketing technology projects (database marketing, CRM),
- Customer value management (developing and applying customer profitability measures)
Delivering business improvements in these areas requires a rare combination of skills and experience, and a particular mindset:
- Working with technical specialists across several functions such as IT, Finance and project managers.
- An objective, commercial and scientific approach to maximising the ROI from direct marketing campaigns.
- Direct Hit Marketing brings specialist expertise to UK or international businesses with medium-to-large customer databases (100,000 to 20 million customers).
We also offer:
Consultancy to support NHS organisations achieve their public health objectives through a Social Marketing approach. See Social Marketing.
Broader advice to businesses in Wiltshire, Gloucestershire and the M4 corridor with the ambition to grow – see Growing SMEs.
To discuss how I can help grow your business, call David Wreathall on 0771 896 8609.
